The goal of this project was to create and implement a lead magnet titled The Ultimate Eating Out Guide for a health and wellness brand. The lead magnet aimed to educate the target audience on making healthier dining choices, increase email sign-ups, and establish the client as a trusted authority in the health and wellness space.

The Ultimate Eating Out Guide was designed to:

Educate the Audience: Provide actionable tips, strategies, and insights on how to maintain healthy eating habits while dining out.

Drive Email Sign-Ups: Offer valuable content in exchange for email addresses to grow the client’s email list.

Build Trust and Authority: Position the client as a credible and knowledgeable resource in the health and wellness industry.