The goal of this project was to create and implement a lead magnet titled The Ultimate Guide to Dermaplaning for a skincare brand. The lead magnet aimed to educate the target audience about the benefits, process, and aftercare of dermaplaning, increase email sign-ups, and establish the client as a trusted authority in the skincare and beauty industry.

The Ultimate Guide to Dermaplaning was designed to:

Educate the Audience: Provide comprehensive, easy-to-understand information about dermaplaning, including its benefits, how it works, and tips for aftercare. Drive Email Sign-Ups: Offer valuable, exclusive content in exchange for email addresses to grow the client’s email list. Build Trust and Authority: Position the client as a credible and knowledgeable resource in the skincare and beauty space.