Enhancing Old Blog Posts

My client (Sonic LED Toothbrush company) wanted to totally revamp their current blog posts. They already had the "bare-bones" of some content already, but the posts really needed to be re-vamped, written more in their brand style and increased in length by about 1,000-2,000 words. These were really "meaty" blog posts.

How I helped my client's blog go from 🤷 to 🤩:

I updated all the old blog posts to add more content and increase the length of them; with more detailed information (including some scientific content written in easier language)

I edited current posts to make a somewhat dry topic interesting and keep the reader's attention all the way through

I corrected all grammar and did a complete line edit for every post.

I ensured all copy was written in the style of the clients brand voice

I love working with small brands and bloggers because it allows me to collaborate with creators whose work I admire and see their joy when their expectations are met over and above what they had anticipated.