Writing All Marketing Content For A Luxury Brand

I wrote all marketing content for a luxury e-commerce brand (which has now closed down). I was able to tap into my training as a Criminal Psychologist and write for the triggers and influences I wanted the content to have on the reader.

I wrote product descriptions, social media content and blog posts all with the intention of getting the reader to take a specific action.

I wrote for PR campaigns, marketing campaigns and newsletters

I ensured all copy content was on-brand and written in the companys "voice"

This was a very long-term project so I was able to really build content in a logical way and even help develop the brand voice for these high-end products.