Writing All Marketing Content For A Luxury Brand by Vanessa VinosWriting All Marketing Content For A Luxury Brand by Vanessa Vinos

Writing All Marketing Content For A Luxury Brand

Vanessa Vinos

Copy Editor

Copywriter

Proofreader

Shopify

Marketing

I wrote all marketing content for a luxury e-commerce brand (which has now closed down). I was able to tap into my training as a Criminal Psychologist and write for the triggers and influences I wanted the content to have on the reader.

How Did I Do This:

I wrote product descriptions, social media content and blog posts all with the intention of getting the reader to take a specific action.

I wrote for PR campaigns, marketing campaigns and newsletters

I ensured all copy content was on-brand and written in the companys "voice"

Conclusion/Takeaways:

This was a very long-term project so I was able to really build content in a logical way and even help develop the brand voice for these high-end products.

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Posted Feb 2, 2024

I wrote all marketing content for an e-commerce jewellery brand resulting in consistent + elevated brand messaging with customer appeal.

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