Developed and executed Branding, Strategy, and Marketing Guidelines for a fictional skincare brand, GlowClub.

Developed GlowClub's visual brand identity, including logo design, typography, color palette, graphic assets, and imagery style. I selected clean, modern, and approachable design elements to effectively reach our target millennial demographic.

Crafted GlowClub's brand voice and tone guidelines to inform verbal and written communication across channels. Composed engaging copy and visually appealing designs that resonated with the target audience. I established the core brand personality and content style.

Researched and defined GlowClub's core buyer personas through data analysis to precisely target messaging to customer needs. I created detailed persona profiles to humanize the target audience.

Designed marketing deliverables and mockups including products, social media graphics, email templates, and more to bring the brand identity to life across consumer touchpoints.

Formulated data-driven marketing strategies for areas like social media, content, email marketing, and partnerships based on competitive research.

Compiled all brand guide information into a cohesive document as a reference for cross-functional teams to maintain brand consistency.