Conceived and implemented Branding, Strategy, and Marketing Guidelines for the marinara sauce company Sausea. Defined Sausea's visual brand identity, encompassing logo design, typography, color palette, graphic assets, and imagery style. Opted for a clean, modern, and inviting design to effectively engage our target millennial demographic.

Crafted Sausea's brand voice and tone guidelines, shaping verbal and written communication across various channels. Produced compelling copy and visually appealing designs resonating with the target audience, establishing the core brand personality and content style.

Conducted in-depth research to delineate Sausea's core buyer personas through meticulous data analysis, enabling precise messaging tailored to customer needs. Developed detailed persona profiles to humanize the target audience.

Conceptualized and designed marketing materials, including product visuals, social media graphics, email templates, and more, bringing the brand identity to life across diverse consumer touchpoints.

Formulated data-driven marketing strategies for Sausea, spanning social media, content, email marketing, and partnerships, grounded in comprehensive competitive research.

Compiled all brand guide details into a cohesive document, serving as a reference for cross-functional teams to uphold brand consistency across every interaction.