The Digital Commonwealth

Zaid Khan

Brand Strategist
Growth Marketer
Social Media Marketer
The Digital Commonwealth aims to bring digital assets to the commonwealth nation. We have a flagship event - The Mansion House Summit in London where industry leaders and regulators in Fintech, Finance, Web3, ScienceTech & Investments come together and discuss the most pressing topics.
As the Growth Marketer for The Digital Commonwealth (TDC), my role is to drive engagement and participation through digital marketing strategies. Over the past eight months, these efforts have been crucial in scaling our event reach and interaction.

Strategies and Implementation

Social Media Marketing: Implemented targeted campaigns on platforms like Twitter to increase visibility and engagement.
Email Campaigns: Developed segmented email strategies to nurture leads and convert them into event attendees.
Partnerships and Networking: Engaged with industry leaders and partners to co-promote our events, broadening our reach.

Key Achievements

Event Stats: Hosted 4 sold-out events, with 152 speakers, 975 attendees, and 393 companies participating.
Impressions: 300K impressions in 3 months
New Followers: Gained 10.7K new followers, up 4,072%.
Profile Visits: Increased to 1.4K visits, up 6,255%.

Conclusion

The marketing strategies employed significantly boosted our visibility and engagement, contributing to the successful execution of our events. The data underscores our capability to not only meet but exceed growth expectations, solidifying TDC's position as a leader in digital tech events. We aim to continue this momentum, further enhancing our marketing approaches to support TDC's mission of innovation and leadership in the tech community.
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