Head of Growth - SuperWorld

Background:

SuperWorld is an augmented reality platform where users can purchase and sell virtual real estate based on real-world locations. Users can also create and showcase 2D/3D/audio content on these virtual plots. In January 2023, SuperWorld's monthly sales stood at $5K. By August 2023, we witnessed a significant leap to $70K/month, expanded our product offerings to three, and forged a partnership with Sports Illustrated for live event ticketing.

Strategic Initiatives:

Marketing-led Growth:

1. 10X Content Marketing

To increase brand visibility and drive attention, we amplified our content marketing efforts. We consistently produced and disseminated content daily, ensuring SuperWorld's unique value proposition reached a wider audience.

2. Weekly City Offers

Every week, we spotlighted a city from around the world, highlighting events and attractions specific to that location. This initiative not only showcased the global nature of SuperWorld but also drove sales by encouraging users to purchase virtual real estate in these highlighted cities

3. Strategic Partnerships:

Our partnership with Sports Illustrated allowed us to introduce live events in SuperWorld. This integration meant users could purchase tickets for sports, concerts, and theater events and discover these events in SuperWorld. Additionally, our partnership with MAGMA enabled users to create digital twins of physical assets in 3D, adding another layer of interactivity and product offering.

Product-led Growth:

1. Business Profiles:

To position SuperWorld as a versatile platform and not just a game, we introduced business profiles. Businesses could create profiles, list products, gather reviews, and enhance their discoverability and SEO rankings. This move reinforced SuperWorld's image as a serious business platform, appealing to a broader audience beyond the web3 community.

2. Monetization and Internal Currency

To boost product engagement and foster commerce within SuperWorld, we launched monetization features and an internal currency, SWX. Virtual real estate owners could earn from events taking place on their plots, especially if tickets were sold through our Sports Illustrated integration. The SWX currency incentivized users to engage more with the platform, earning rewards for various actions, which could then be used to purchase plots.

Results

In just eight months, these strategic initiatives propelled SuperWorld from $5K to $70K in monthly sales. Our product offerings expanded, and our partnerships solidified our position in the market. By focusing on user engagement, diversifying our product range, and forging strategic collaborations, we've set SuperWorld on a trajectory for continued growth and success.