Fireball Wizard: Designing for Clarity & Charm

Fireball Wizard is a pixel-art mobile adventure set in the magical world of Wizardonia. I focused on improving early onboarding and shop navigation by making player-facing copy clearer, more inclusive, and aligned with the game’s whimsical tone.

Players encountered two major friction points early in the game:

Confusing language in tutorials — Literal translations disrupted flow and made objectives unclear for global players.

Unclear shop navigation — Players weren’t sure where the wizard shop was, how to use it, or why upgrading mattered — interrupting progression and engagement.

The challenge was to guide players clearly without breaking immersion in the fantasy world.

Audited tutorial and shop text for ambiguity and friction.

Simplified language and replaced literal phrases with culturally neutral alternatives that retained fantasy tone.

Redesigned directional and contextual copy to make the shop’s purpose and location clearer.

Used narrative cues (rather than instructional text) to guide players through early progression.

Although this was a concept case study, the approach models UX writing strategies that typically lead to:

Reduced confusion in tutorials

Clearer progression through the shop system

Improved player feel and retention early in the game

Mobile players skim content during onboarding. Prioritizing short, actionable, and clear text ensures players understand what to do and stay immersed in Wizardonia’s charm.

By treating localization and navigation as part of the world-building, copy becomes guidance embedded in the experience, not interruption.

I created this project independently to challenge myself as a UX writer and narrative designer — exploring how inclusive, emotionally intelligent writing can shape the player experience.

Even without a client brief, I treated it like a professional engagement: identifying pain points, building strategy, and designing solutions.

That’s the kind of ownership and curiosity I bring to every project.