Summary: At Endeavor, Krisha initiated an end-to-end ECommerce transformation for the Paris 2024 Website and the FIFA 2026 website. With Paris 2024, she led the UX research and findings and synthesis to determine which feature to prioritize and leverage for the MVP redesigned product. With personalized recommendations, an updated checkout flow with reduced forms, and additional details for purchase, she increased the "Add to Cart" by 42% and increased site engagement by 11%. Krisha also led the FIFA World Cup 2026 website and integrated the backend systems into Secutix and designed the frontend with the UX team. Recorded sales record of $30M for pre-sale hospitality tickets.

Project: I led Endeavor's Digital product strategy, vision, and execution for Web and Mobile Applications. The goal was to iterate on a new version of the Paris 2024 Olympics website to increase conversion and customer enagagement.

About Endeavor: Endeavor creates premium experiential hospitality, offering ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, fashion, and cultural events.

Project Scope: I headed Endeavor's iteration on the Paris 2024 Olympics website. I focused in on the existing metrics as well as qualitative insights from users as to challenges with the purchase process as well as understanding how and when they shopped.y understanding their buying behaviors, I was able to discern the needs of users as well as the improvements and iterations to be made.

What I Did: I initiated the UX process to understand the pain points from the current customers who used Endeavor properties to purchase their tickets. I understood customer pain points which included vague detail of the customer packages, confusion about the checkout funnel steps, and a lack of information about the availability of when they would receive their event details and tickets.

Process: I worked with the team to identify the bodies of work which included optimizing the user experience for UI and UX, improving the funnel metrics with deepened analytics, and A/B testing the changes on the website to ensure improvements.

Results: The end result of the optimized experience increase conversion rate by 1% and brought forth $500M in total revenue for the Paris Olympic Games for Hospitality ticketing.