Digital & Data Transformation Strategist

Endeavor: 0-1 Digital Transformation
Endeavor: 0-1 Digital Transformation

Krisha successfully led the digital transformation of e-commerce Paris 2024 Olympics website, increasing Add to Cart by 42% and an increase in engagement by 11%

Marketing Strategist
Product Manager
Product Data Analyst
Confluence
Figma
Jira

Green Dot: Go2Bank Mobile Application for Acquisition Lift
Green Dot: Go2Bank Mobile Application for Acquisition Lift

Krisha spearheaded a product design overhaul for an established brand, resulting in improved market positioning and a 5% increase in customer engagement.

Marketing Strategist
Product Manager
Product Data Analyst
Confluence
Figma
Jira

Ticketmaster: UX Research & Storyboarding
Ticketmaster: UX Research & Storyboarding

At Ticketmaster, I led the UX Research studies and storyboarding, leveraging Interviews, User Testing, Surveys, and Data to identify user problems,

Product Manager
User Researcher
Product Data Analyst
Confluence
Google Slides
UserTesting

Ticketmaster: Built Interactive Seatmap for Conversion Lift
Ticketmaster: Built Interactive Seatmap for Conversion Lift

Within 6 months, Krisha delivered an interactive seatmap experience to enable a significant conversion and revenue boost.

Product Manager
Product Designer
Product Data Analyst
Confluence
Figma
Jira