Client: Concept project

Industry: E-commerce

Scope: UI/UX design, and Web design

The New Era Collective is an e-commerce concept focused on selling ski wear. I created this project to explore how a modern online store can look, feel, and function. The name reflects a new chapter and the logo is inspired by a sunrise on the horizon.

I started by mapping user journey from where they land to where they drop off, reducing the number of pages, therefore keeping the necessary components. I kept the design simple, modern, and clear. I focused on easy navigation, strong visuals, and product pages that give users all the details they need without overwhelming them. I also made sure the brand had a clean identity that feels fresh and reliable.

This project helped me grow and understand what it takes to build an e-commerce website from the ground up. The New Era Collective represents my love for design, learning, and experimenting with new ideas. It’s a personal project, but one that taught me a lot along the way.

Thank you for reading!