Southwest Airlines Website Redesign

Paresh Chauhan

UX Designer
Product Designer
UI Designer
Adobe Photoshop
Figma
Southwest Airlines

Enhanced user experience by redesigning the website for an Airline service provider

We re-designed a visually appealing website for our client, rich with next-gen features and simplistic website management. Our efforts enabled a seamless user experience and backend functionality.

About Project

With nearly five decades of experience, our client ensures friendly, reliable, and low-cost air travel in the Asia-Pacific region. The airline has strived to improve customer experience on Air and has also dedicated resources to enhance its visibility and user experience online.
Brief 
We redesigned the client’s existing website by creating a user-friendly interface, enhanced by visually stunning graphics, and new technologies. We introduced advanced modules and frameworks to facilitate a seamless website management experience for the client. The new website helps airline users have a holistic virtual experience.

Enhanced UI/UX Experience

Enhancing the user experience via an upgraded UI/UX interface enabled the client to offer comprehensive services to customers via the website. Eye-catching graphics help retain the customer’s attention and increase interaction

Features

Stunning graphics for a holistic user experience

We addressed the flagging user experience issue by enhancing the web experience with visually stunning graphics that grab the user’s attention. Resulting in lower bounce rates, increased visibility, and heightened interaction.

Simplified website management for efficiency

We eliminated the dependency on WordPress by introducing a simplified solution that caters to the client’s interest and desire for seamless web management. By doing so, the client’s satisfaction with ease of access grew substantially.

MVC framework for smart frontend and backend management

We implemented the MVC framework to ease the management of the frontend and backend of the website. A seamless web management was just introduced by establishing this framework into the system.

Next-gen features to offer additional services

By incorporating new technologies and advanced modules in the website, the client was able to deliver comprehensive end-to-end services to its users.
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