American Lighting

We meticulously unified the lighting brand's multifaceted B2B and B2C digital landscapes with Adobe Commerce development solutions. This comprehensive overhaul streamlined operations, amplified brand presence, and set the stage for expansive growth, ensuring enriched and intuitive user journeys.

Established in 1989, American Lighting, Inc. is a prominent leader in the lighting industry. It offers many innovative, high-quality solutions for residential, commercial, and specialty applications. With a reputation for excellence and an extensive portfolio, it has successfully catered to numerous top-tier corporations.

Commercial Lighting StoreBusiness

North AmericaLocation

When seeking advanced lighting technology and design expertise, American Lighting approached us with their need for cutting-edge solutions. Their commitment to innovation was evident as they required tailored services for studio lighting and architectural applications. Our Adobe Commerce cloud development team collaborated closely with them to deliver customized, high-performance lighting solutions.

The commercial lighting brand sought to merge its B2B and consumer websites into a single, streamlined platform to simplify credit limits, shipping, and manual processes. Faced with an absence of online presence, overburdened sales reps, and outdated order methods through email and calls, the need for a modern online portal was evident. Their objective was to digitize B2B operations, improve efficiency, and pave the way for future B2C growth. We supported them with Adobe eCommerce development services and Oracle Fusion integration expertise to enhance their digital transformation, boosting online visibility and expanding their audience reach.

B2B and B2C eCommerce Store

Lighting Configurator

Oracle Fusion Integration

Product Management

Logistics and Shipping Management

We led the Adobe Commerce B2B and B2C integration for a Commercial Lighting brand, ensuring a smooth end-to-end shopping experience. Our initiatives refined browsing for diverse lights and accessories, streamlined purchasing, and improved delivery processes, boosting user satisfaction and operational efficiency.

We implemented a solution to address Oracle ERP’s integration with the commerce platform. Despite its high cost, this ensured bidirectional data flow and real-time updates between the ERP system and the online portal. We also managed a complex data migration, integrating data for over 5,000 organizations with up to 200 sets each, and integrated an Open API to facilitate smooth connectivity and data flow. This approach ensured precise data synchronization, maintaining operational efficiency and reducing manual intervention.

We also facilitate the lighting brand with a configurator that simplifies the product selection process with multiple steps and intuitive options, guiding you to the perfect match based on your needs. It displays relevant products based on your previous selections, ensuring a refined and tailored experience. Along with the product display, it calculates the required quantity based on your input, making it easy to plan your purchase accurately. This user-friendly tool streamlines decision-making, helping you find the ideal products effortlessly.

Our team enhanced the order, stock, and product management capabilities for specialized lighting accessories using Oracle and Adobe Commerce. Our tailored Product Listing Page allows customers to navigate effortlessly, while the ‘My Order’ functionality offers transparency into every product ordered, ensuring a streamlined and user-centric experience.

We streamlined a complex company structure and location-based pricing by consolidating various locations into a unified entity on our platform. We provided the lighting brand with real-time pricing insights for greater transparency and better purchasing decisions. This simplification allowed us to standardize payment and shipping processes while accommodating location-specific offers and methods.

We integrated Oracle ERP with Adobe Commerce and synchronized Oracle ERP with FedEx and UPS to ensure precise shipping price alignment. This integration streamlined our checkout process for PO number entry and allowed ‘My Order’ to efficiently manage and track shipments, optimizing logistics and improving customer order management.