Creative Director at Possible Finance

Possible Finance · Fintech

A large, regulated site built to the pixel and compliant on every page.

Problem. Lending is regulated, so every page, rate and calculator has to be accurate and follow the rules. The brand also needed a site that is easy to trust and reflects the quality of the company. The site’s scale, and the third-party tools it had to work with, made that harder.

This was a very large, highly detailed project. We designed it pixel-perfect, with complex animations and smooth interactions, and wrote custom code for the parts Framer doesn’t do on its own. That includes 12+ custom components such as the loan calculators, and a large CMS. We integrated third-party tools directly inside Framer, with each build reviewed by their legal, product and design teams before it shipped. We’re still shipping alongside their team as new products, rates and priorities come in.

Redesigned 80+ pages with consistent design language and user flows

Made website functional for both customers and agents

Built 100+ reusable components with systematic naming and organization

Optimized responsive design for web and mobile experiences

Developed content architecture across marketing, product, and support pages

Designed comprehensive glossary system for financial terminology

Structured messaging hierarchy for different user journeys

Built custom calculator and other required features with custom code that extended beyond Framer's capabilities

10+ Large custom CMS collections for scalable content management

Easy-to-use CMS allowing marketing team to update blogs, courses, and content independently

Large-scale FAQ system with easy maintenance workflow

End-to-end partnership with Creative Director & Possible Finance team

Delivered fully documented, scalable system

Outcome. One site handles every product and rate change without losing consistency or compliance. Customers see the real cost of a loan before they apply, and the integrated tools work as part of the site, not as add-ons. The team keeps publishing while we keep building.

Numbers. 80+ pages · 12+ custom components · $156.8M raised by client · Ongoing: still shipping with the team