This account's reach was completely shot by spammy and gimmicky tricks used by the previous social manager.
They had bought followers, and the design was all over the place. This account was posting twice a day with 1 like per post average. I spent a lot of time cleaning up the page, and lowered the posting amount but with higher quality.
Upped the reach and engagement over 300%
Cleaner branding, modern posts, localised content
Content Examples
The client is a Jamaican supermarket & home goods store.