Challengermode had largely sustained itself with paid ads as the main strategy, which made their account seem a bit low quality on the surface. We worked together to add an additional layer to their strategy, and create higher engagement on all their platforms: Instagram, Twitter, Discord and Reddit.

Their target audience was particularly challenging, because gamers are known to be great critiques, but in the end I was able to significantly increase engagement and clean up the initial brand impression for better conversion.