Trade Dawg
Rushkeen K.
Brand Designer
Logo Designer
Web Designer
Adobe Illustrator
Adobe Photoshop
Framer
CLIENT: TRADE DAWG | YEAR: 2024 | WEBSITE: WWW.TRADEDAWG.COM
A New Age Company of Sourcing Top-Tier Products & Materials and Trading Goods Globally.
| ABOUT CLIENT:
Trade Dawg specialize in sourcing the highest quality products and raw materials from around the globe, for Australasian businesses. Also, they execute import and export for businesses.
| PROCESS & GOALS:
Trading (Import & Export) is a bit corporate and tedious business in itself. But the founders being young want to change the myth and transform trading into an interesting business. So they wanted the branding and web design to be not so monotonous, but to be youthful and profound.
| DELIVERABLES:
⚫ Brand Identity Design
⚫ Web Design
⚫ Marketing collateral
| LOGICAL THINKING BEHIND BRANDING:
To keep the brand identity young and bold but professional at the same time, we used a youthful and stylish font combination to represent a young vibe and to represent the gravity of the business, we made two arrowheads that represent import and export.
| LOGICAL THINKING BEHIND WEB DESIGNING:
Trade Dwag's operations are majorly B2B, where the core function of the website is meant to describe services to other businesses and generate business leads. So, the design theme we created is modern and professional. Also, we added a few funk elements to represent the vibe of the founders and the brand.
