Building a Community-Driven Content Strategy for Bare By Ayla

As a content strategist and social media manager, my work with Bare By Ayla showcased my ability to craft authentic, community-first digital experiences. This secondary brand, spearheaded by renowned Pakistani lifestyle creator Ayla Adnan, focused on skincare and self-care, aiming to cut through the noise of over-saturated skincare content with authenticity and inclusivity. Through my role, I developed and executed a comprehensive content strategy, creating a nurturing and informative space for individuals facing skin challenges.

In an industry rife with superficial and often misleading content, Bare By Ayla sought to establish itself as a credible, supportive, and community-focused platform. My task was to craft a content strategy that resonated with the audience, built trust, and fostered engagement—all while reflecting the brand’s mission of celebrating real skin and promoting informed self-care practices.

During my tenure at Bare By Ayla, I:

Developed a Community-Forward Content Strategy: Designed a content approach prioritizing authenticity, audience inclusivity, and trust-building through initiatives like “Bare Faced Sundays” and “Real Skin Story” campaigns.

Content Creation: Produced diverse content formats, including:

Analytics and Reporting: Provided monthly insights reports detailing audience engagement, content performance, and strategic recommendations for growth.

Audience Engagement: Conducted daily interactions via comments, DMs, and the community broadcast channel, fostering a loyal and engaged audience.

Bare Faced Sundays: Encouraged followers to share unfiltered photos, cultivating a supportive community that celebrated natural beauty.

Real Skin Story Campaigns: Highlighted audience submissions and real-life journeys, creating relatable and empowering content.

Educational Posts: Delivered accurate, science-backed skincare information to help the audience make informed decisions.

Community Growth: Increased follower engagement rates significantly, with heightened participation in interactive campaigns.

Brand Credibility: Established Bare By Ayla as a trusted and empathetic voice in the skincare space.

Content Performance: Consistently high-performing posts that aligned with the brand’s values and audience needs.

This role emphasized the importance of:

Crafting content strategies that align with a brand’s core mission and resonate deeply with the target audience.

Consistency and organization in content scheduling and analytics reporting.

Building authentic connections through relatable, inclusive, and informative content.

My work with Bare By Ayla exemplifies my ability to create and implement a content strategy that is both impactful and community-focused. By merging authenticity with strategic planning, I helped shape a trusted digital presence that continues to inspire and support its audience. This case study highlights my commitment to building meaningful content that drives engagement and fosters genuine connections.