Applichat: Bilingual SaaS Marketing Site

Client project for Applichat, a public good agency that helps government agencies and community organizations reach and serve the people who rely on them. The marketing site needed to communicate institutional credibility while remaining accessible to a multilingual audience, including Spanish-speaking communities.

Purple gradient hero with mint accent CTA. Purple conveys trust and authority for government and institutional clients. The mint green primary CTA ("See our work") provides a clear action point against the gradient without competing visually. This color pairing is deliberate: the green draws the eye exactly where the conversion action sits.

Bilingual toggle (EN/ES) in the header. A simple language switcher serves the organization's multilingual audience. Content shifts without a page reload, keeping the experience seamless. The toggle is prominent in the navigation rather than buried in a footer.

Compact, professional header. Logo, language toggle, and a single CTA ("Start a conversation"). No hamburger menu, no dropdown clutter. The header communicates that the organization is focused and approachable, which matters when the audience includes public sector decision-makers.

Headline with semantic weight. "The public good agency." uses a period for finality and confidence. The words "public good" are highlighted in green, tying the mission to the CTA color and creating a visual thread through the page.

Service-oriented content flow. Below the hero, the page walks through what the organization does, who it serves, and featured work, following the natural discovery path for institutional buyers who need to build confidence before making contact.

Next.js on Vercel with Tailwind CSS. Bilingual content architecture with client-side language switching. Static generation for reliability and fast load times.