Blick (meaning is the glare/highlight) is a subscription-based cleaning service designed to simplify everyday home maintenance through a more approachable and emotionally comfortable digital experience.

The project explored how utility-focused services can feel less transactional and more human through thoughtful UX, operational clarity and friendly visual direction.

Cleaning is not perceived as a regular service. I mean, who wants to admit that their home is dirty? On top of that, cleaning services are usually seen as something you order only once in a while — something people only order in extreme situations. At the same time, hiring a housekeeper often feels too expensive or emotionally distant for everyday life.

Blick was designed around a different idea: cleaning shouldn’t feel shameful, luxurious or stressful. It should feel regular, accessible and seamlessly integrated into everyday routines.

The challenge was creating an experience that felt:

simple

transparent

reliable

emotionally lightweight

One of the core ideas behind Blick was that users don’t actually buy cleaning

They buy:

Cleanliness

peace of mind

predictability

saved mental energy

comfort

consistency

The onboarding flow was intentionally kept minimal to reduce friction during the first interaction.

Users can quickly:

create an account

verify their phone number

enter their first address

start booking immediately

The experience prioritizes speed and clarity over unnecessary setup steps.

The booking flow focuses on simplifying operational decisions through structured interaction patterns.

Users can:

choose dates and time slots

add comments

manage addresses and order cleaning in office or for parents and etc.

customize cleaning preferences

The interface was designed to make scheduling feel quick and understandable rather than overwhelming.

One of the core product features became the recurring subscription model.

Instead of constantly reordering cleaning manually, users can:

choose cleaning frequency

manage multiple addresses

update subscription settings

control recurring schedules

This transforms cleaning from a repetitive task into a more automated lifestyle service.

A major part of the experience focused on reducing uncertainty during the service itself.

The platform includes:

live progress tracking

cleaning status updates

completed task visibility

real-time service transparency

This creates a stronger sense of trust and control throughout the process.

The product experience was also designed around long-term engagement.

This included:

subscription management flows

rating interactions

lightweight promotional mechanics

clear account settings

easy cancellation and renewal flows

The goal was making recurring usage feel effortless instead of transactional.

The visual language combines soft gradients, light optimistic colors, large interaction zones and clean typography to create a calmer and more approachable service experience. Instead of relying on cold utility aesthetics often found in service platforms, the interface was designed to feel emotionally lightweight, modern and trustworthy while still maintaining operational clarity.

The project was guided by several core design principles. A major focus was reducing service anxiety through transparency and intuitive interaction patterns. I also aimed to simplify operational complexity, make recurring actions feel effortless and create emotional comfort through visual direction. Every design decision prioritized clarity, accessibility and ease of use in everyday scenarios.