As an agency partner for

As an agency partner for Spotify, I led creative strategy across major social campaigns, including “Allow Me to Reintroduce Myself” (Best New Artist 2024), the expansion of EQUAL content, and the launch of Britney Spears’ audiobook.

Each initiative was designed to deepen fan engagement, amplify artist storytelling, and position Spotify as a cultural leader in music and media.

From reimagining artist introductions to advancing conversations on gender equity, these campaigns translated platform strategy into meaningful, shareable storytelling that celebrated both emerging and established voices.