I led creative strategy for

I led creative strategy for Papa Johns’ 2024 relaunch of Papa Bowls, repositioning the product through the “New Year, New Meal” campaign.

Partnering with creators Kate Norkeliunas and Kate Steinberg, we developed authentic, lifestyle-driven content that framed Papa Bowls as a flavorful, guilt-free alternative to pizza that’s indulgent yet balanced.

The campaign bridged community and culture, connecting health-conscious audiences with Papa Johns’ signature sense of fun and flavor, driving renewed visibility and engagement across social platforms.

Featured in QSR Magazine, PMQ Pizza, and FoodSided.