Lexus - Perspectives
Jason Tucker
For the next evolution of the Lexus ES campaign, wire rigging was combined with forced perspective lensing to create the ultimate expression of the tagline, "Behind Every Detail There's a Detail" without the use of 3D VFX.
Did we say "No 3D VFX", already?
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Posted Apr 26, 2026
For the next evolution of the ES campaign, wire rigging was combined with forced perspective lensing to create the ultimate expression of the tagline, "Behind Every Detail There's a Detail" without CG. Did we say "No CG", already?
