Pet Assistance Foundation - Chase
Jason Tucker
Challenge
When tasked with creating a TV spot to promote adopting from a shelter versus pet shops or worse puppy mills.
Solution
Instead of tackling this as a purely logical problem that could result in negative connotations, we crafted a unique insight wrapped around the emotional benefit "Pets remind us to be human".
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Posted Apr 26, 2026
When tasked with creating a TV spot to promote adopting from a shelter versus a pet shop, we crafted a unique insight that pulled on your heart strings in the most unusual way possible.
