Chonky Cat Donut Shop

During the 2020 lockdown I began to experiment with branding design, creating prospective brands from imaginary companies. I brainstormed names, some using the business name generator Namelix. Then for each brand I designed a logo and branding kit, a few product mockups, and even a mock website for one or two brands.

Chonky Cat Donut Shop was a particular favorite of mine. The goal was to create a bold, fun, family-friendly look and feel for a prospective donut and coffee shop. I created a hand-drawn mascot for the logo variations and chose pink as a key color, resulting in a bright, appealing and memorable brand identity.