KERV - The Buyer's Guide

One of the major projects I worked on in my time with KERV Interactive was the “Buyer’s Guide to Breaking Traditional Media Norms.” The Buyer’s Guide was meant to be a handy tool for our sales department, providing information and eye-catching visuals to interest clients and better inform them of the benefits and capabilities of our technology.

Working within the established “Scrapbook Disco” aesthetic, imagery was chosen to showcase KERV’s personality and highlight the product’s potential and value.

The book’s perfect bound, 5.5 x 8.5” form was chosen for easy handling as well as economical printing. Bold colors, dynamic graphics, plus clean and concise typography come together to efficiently and effectively communicate ideas that might take a second or third pass to absorb in casual conversation, or in a stand-alone ad.

These are the spreads I was largely responsible for, with the exception of the cover page, created by Colton Branscum and Noah Lewis.