For this accademic project, we were assigned to create a brand associated with the concept of Milan Street. I decided to make a brand that sells luxury and stylish bicycles, as I witnessed many individuals riding bikes in the streets of Milan while dressed fashionably chick and formal. I named my brand "Milano Ruote" which translates to "Milan wheels" and inspired by the shape of bicycle wheels I designed a minimalist logo and brand identity. I chose black and white for my primary brand colors to show the elegance of my brand.