Integrated Campaign: SONY wireless headphones

An integrated campaign for Sony's product: wireless headphones MDR-1000x. Targeting 18 to 30 years old adults. The aim is to promote the benefit of clean and perfect listening, free of distractions and noises, as the single-minded proposition is: "You will hear nothing but music"

For this accademic project, The idea of my campaign is that headphones will create an unbreakable bubble that will not allow any other noise in. For an unconventional solution, I proposed a bubble room placed in a crowded area for people to go in and try and interact with the product.