UX/UI, Logo & Visual Identity Design: Green Cloud Nine

Green Cloud Nine, founded by Lola Fernandez, is a brand empowering sustainable lifestyle. They offer a curated collection of lifestyle information, innovative DIYs, sustainable Ready-To-use products, related events, and more through their e-marketplace, social media, and other platforms.

For this company, for the major part, I was responsible for the prototyped UX/UI design of their community website. Although the design was already initiated by the previous designers, I made some significant changes in some areas and designed the incomplete sections and pages.

Throughout the process, I proposed a new logo design and a new color pallet, to give a stronger brand identity. brand identity For their visual elements, I suggested narrowing down their existing elements to make a more cohesive brand identity. Additionally, since the founder Lola Fernandes, communicated her love for frogs and wanting it to be part of the brand, I made variations of frog illustrations to be present in their visual communications.

While Green Cloud Nine had already established 3 colors of orange, green, and blue for their brand, I suggested new shades of the colors with a stronger personality and better harmony. The dominant color for the brand would be Green, However for the Community sector, Orange is the overall dominant, and within the Community sector, each category of the contents gets to have one of the colors to be associated with. Green for the News, Orange for the Resources, and Blue for the Events.