Logo & Icons Design: Docsity

Docsity is an online community platform for university students to exchange and find study materials such as study guides and practice questions and answers. It primarily aims to share students' knowledge and help them prepare for exams.

In my accademic years, Docsity was introduced to us through a course where we would compete in groups to execute a brief given to us by clients. In this case, Docsity asked us to redesign their logo and make other possible design solutions in their platform aligned with their brand identity. Together with my groupmates, we developed the brand strategy and research. Among our design proposals, we decided to present the logo that I made. The Logo they had at the time, had a ladybug in its design. I incorporated the Ladybug's visual traits with a paper plane to design the proposed logo in 3 variations. I then designed some icons as a suggestion for their digital platform. We made the brand guidebook including the strategy and guidelines to deliver our proposal.