BetterWorks

Marie Krueger

UX Designer
Product Designer
UI Designer

HR Software tool that simplifies performance management, aligns goals, and engages employees with feedback and recognition

OKR Creation Redesign

My Role:

Usability Testing
Persona Development and Research
User Interviews
Contribute to Visual Redesign & Layout
Quality Assistant Redesign
Accessibility & QA
Specing visual guides and repository for engineering
Duration: 7 months
OKR Creation

Metrics

Sentiment tracking and measuring employee engagement is easier than ever and compiled together meaningfully in one place
Objectives List & Nested View

Results

Increased engagement from individual contributors
Improved visibility for Objectives across all teams
Improved clarity and understanding around what makes a "great" (or best achievable level) OKR
Streamlined flow that made sense for all users
Features surfaced and organized, making them easier to find and use

Betterworks

Intelligent Performance Management Platform

OKRs

OKRs or Objectives and Key Results are the DNA embedded into the fabric of Betterworks' approach to performance management. This had to be taken into consideration for the planning and foundation of the rewrite

There's a whole book about it:

Measure What Matters
Before Version

Dashboard and Navigation did not support the core user flows

Users had to use workarounds since many useful features were buried. Adding to the confusion were redundant features and multiple ways to accomplish the same things, often even on the same screen. There were a glut of over 100 screens to navigate to find the desired area of the platform, including 50 multi-level report screens and a number of creator and settings screens.

Strategy

I collected feedback from HR specialists, Managers, Admins, and other user types
User Experience Audit
Usability testing with different user types
Stakeholder interviews
Analysis of customer service logs
Review of behavioral analytics

What we uncovered

Navigation and architecture was a jumble of disparate features cobbled together through gradual development. Features had to be squeezed in to areas they did not necessarily belong to avoid the entire structure from falling apart.
Screens were not grouped together in a way that supported the way users actually needed to use the application and their flows.
Features were strewn across multiple screens instead of compiled in a single page to enable completing tasks quickly and efficiently
Elements were inconsistent, so the cognitive load to learn the interface was high. Different teams built the same functions and ended up looking and behaving differently
Similar features look different across the platform. Users have a hard time using the application.

OKR Creation needed to be streamlined and organized to produce the best possible user experience for all user types from management to employees

UX Architecture

We needed to provide a clear navigation path and show the hierarchy of different modules. Similar elements were grouped into a single page where possible so users would not get lost. The navigation menus were used to go between screens, but also to show an overview of the application's structure. The user path was designed with ease of use and organization in mind, as well as providing a high level overview of important metrics.

We tested the designs and gathered feedback

We learned a lot and implemented the feedback into the final designs:

Painpoints for each user type

Executive / CEO

No way to track developmental OKR’s. Executive Assistants often don't have permissions to access admin areas of the app.

Line of Business Leader

Employee turnover, improving sentiment, unable to measure engagement

HR Admin

Need easier reporting. Inadequate and inconsistent permissions to have visibility for reporting and Calibration that requires chasing down other people to help them do their job.

Program Team Super Admin

Not having ability to impersonate and see all settings

Manager

Need way to track team progress and know quickly where to focus. Need more flexibility in program team design. Redundancy and inefficiency in quarterly and year end reviews.

Individual Contributor

Tool requires high effort and input but offers low value to IC’s. Employees are already managing heavy workloads and trying to complete all of their tasks and then need to add another list of tasks to it.

Goals for each user type

Executive / CEO

Setting performance goals and developmental metrics, giving feedback, delegating to Executive Assistants, talent promotion, leadership. Reporting, analytics, feedback

Line of Business Leader

Targeted to OKR’s, team metrics, contributors of feedback from teams, trends for cross functional collaboration.

HR Admin

Wants to improve experience, surveys, sentiment, employees and organizations are HR customers, they want to improve, you can create a OKR and assign to everyone, can see over time how it improves, we should have engage as part of the package an not an add on

Program Team Super Admin

Managing employee program, needs to be able to test scenarios without them occurring, responsible for data and analytics, determines who should have API keys, pull reports

Manager

Wants to help retain and develop employees, are here to check on goals, roadblocks, if direct reports need anything, alignment for direct reports, support and encouragement, need to push compliance and completion rates, feedback etc, coaching to develop.

Individual Contributor

Balance workload with OKR’s, meet goals, update progress, know team’s status, improve performance

Style Guide

Using refreshed colors with a reduced and more meaningful color palette and iconography, the platform was revamped and important features were easier to find

Updated UI

Reports Page test environment
Insights Page, HR tab test environment

Mobile App

The mobile app allows users to access many of the same functions and features as the web application.

Results

We surfaced and reorganized the features needed by all user types and revised OKR entry, streamlining the process. Objectives are now easier to find and update, and can be shared among teams. Tracking progress is quick and easy and gives both managers and individual contributors increased visibility and transparency, while fostering trust & enabling communication and support.

Enhanced OKR Settings

Now users can create a new OKR from scratch or tag into a team OKR and see updates from all owners

Nested Objectives

Expanding objective card shows nested objectives that contribute to a larger overall objective. Enhanced card shows owners, progress, and timeline

Filters

Filter panel makes searching by objective, team member, owners, or status possible, and enables saving a custom view

Org Chart - People

Organization charts are easier than ever and show a quick overview of team structure

Org Chart - Objectives

Each card includes a summary of OKRs and progress for each team member

Progress Indicators

Progress indicators show which objectives need attention and allow users to nudge a team member for updates

Outcomes

The new flow improved visibility and communication for all user types and provided clarity and insight into collaboration and goals. Features were implemented incrementally and are available for use now

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Get in touch

mariekrueger@gmail.com

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