The Lohchab Group is an automotive dealership company based in Rohtak, Haryana, India. Founded in 2009 by Jitesh Lohchab, the group has become a leading name in the automotive sector. Lohchab offers a variety of services for vehicles, including Vehicle search and comparison Lohchab has tools to help you find the right vehicle for your needs.

Research

Website design

Digital branding

Brand guideline

Lohchab faced challenges in building a distinct brand identity that resonated with modern customers. Despite its strong industry presence and trusted partnerships with Mahindra & Mahindra and Honda, the brand lacked a unified visual language and digital presence that reflected its scale, reliability, and forward-thinking approach.

We redesigned Lohchab’s brand identity, digital presence & its website with a focus on elevating user experience and digital performance to reflect the brand’s innovation and reliability.

The new design system introduced a cohesive visual identity, intuitive navigation, and clear information hierarchy to build trust and engagement.

We also integrated key functionalities such as direct vehicle booking, insurance, and service scheduling, transforming the website into a seamless, tech-driven platform that enhances user convenience and reinforces Lohchab’s position as a modern automotive brand.

The rebranding and website design perfectly captured clients' vision. The new identity feels modern, professional, and truly represents the future of Lohchab Group.

https://lohchabgroup.com/