Circonus: Observability Product & Brand

Circonus is a monitoring and observability platform for data scientists, site reliability engineers, DevOps teams, and technical operations teams. I worked across product and marketing as a Senior Designer, helping modernize a dense data-visualization interface while extending the brand into a cohesive digital and go-to-market system.

The work sat at the intersection of product and marketing: improve the dashboard experience for technical users, build a stronger digital brand system, and create practical materials that helped buyers understand the platform.

Observability interfaces carry a lot of information. The dashboard redesign focused on making system health easier to scan, identify patterns in, and investigate without adding friction.

Key design considerations included:

Clearer hierarchy and scan paths for dense metrics views

Accessible color palettes that don't rely on color alone

Reusable dashboard components and disciplined interaction patterns

Interface clarity for SRE, DevOps, and analyst workflows

I redesigned Circonus.com using WordPress and Bootstrap, creating a custom theme that could support product storytelling, technical content, and marketing campaigns. I also redesigned the blog in custom PHP, including related-reading patterns that helped visitors move through connected technical content.

Digital deliverables included:

Custom WordPress and Bootstrap theme

Blog redesign with related-reading functionality

SEO and analytics instrumentation

Reusable landing-page patterns

Alongside the product and web work, I designed campaign and sales-support materials for lead generation, sales conversations, and conference presence. The system translated the brand into repeatable formats, including landing pages, email templates, banner ads, brochures, conference swag, and sales enablement materials.

The engagement delivered a modernized data-visualization UI direction, a custom website and blog system, analytics and SEO foundations, and a unified collateral system across sales and events.