Hostway Managed Magento Product Line Launch

Hostway launched Managed Magento, a managed cloud offering for Magento merchants, while its broader website redesign was still in progress. I led the UX strategy, visual design, and front-end development for the launch experience, partnering with Hostway’s Web & Apps, Product Management, Product Marketing, and Sales Enablement teams.

The launch needed to build demand for a new offering without waiting for the full website redesign. The experience had to make complex hosting choices easier to understand, speak to concerns around performance, support, security, scalability, and migration, and create a consistent system for digital and in-person sales channels.

I shaped a product-line experience that connected customer questions to clear product value. The work brought together product pages, pricing, visual explanations of the underlying infrastructure, and lead-generation paths so prospective customers could understand the offering and take the next step.

I led UX strategy, visual design, and front-end development, working across product, marketing, web, and sales enablement to turn a new managed cloud offering into a coherent launch experience.

I designed product and pricing pages that organized the Managed Magento offering around the factors buyers needed to evaluate: performance, support, security, scalability, and migration. Customer-focused messaging and infrastructure visualizations helped translate a technical cloud service into a clearer buying decision.

Beyond the website experience, I created a demo store, lead-generation paths, and a reusable collateral system for trade shows and sales conversations. This gave the launch a consistent visual and messaging foundation across digital and physical touchpoints.