Social Media Manager | Content Creator for Abs-Cbn 🎨
Socialisser | Video Editing, Content Production, Paid + Organic Marketing, Seo Campaign & UGC Production ✦
About the Brand & Objective
Star Records, Inc., an ABS-CBN Entertainment Group company, leads the pack among record labels that produce music from the Philippines and distribute original Filipino music worldwide.
Social Media Growth & Viral Content Strategy for ABS-CBN Star Music (75% Engagement Growth)
📌 Overview
Worked with ABS-CBN Star Music to develop and execute a high-performance social media and content strategy focused on viral content creation, audience growth, and engagement scaling across digital platforms.
🎯 Objective
Increase audience engagement and visibility
Create viral-ready content aligned with trends
Build a scalable personal brand within ABS-CBN’s ecosystem
Maximize reach using organic + paid strategies
🧠 Strategy
I approached this as both a content creator and growth marketer, building a system—not just posting content.
Developed a content calendar system for consistent posting
Focused on short-form, high-retention video content
Leveraged trend mining + hook optimization for virality
Executed SEO + hashtag research to increase discoverability
Combined organic content + paid ads for maximum reach
Collaborated with influencers and media platforms for distribution
⚙️ Execution
As a one-man digital marketing team, I handled:
Content creation (video, graphics, music)
Video editing (CapCut Pro, Premiere Pro)
Graphic design (Canva, Photoshop)
Paid ads campaign management
Community management & audience engagement
Data analytics & performance tracking
Competitor analysis & content optimization
Influencer collaborations
Additionally, ABS-CBN amplified my content across their platforms:
8M+ subscribers
50B+ YouTube views ecosystem
📈 Results
🚀 +75% increase in audience engagement
📊 +50% increase in social media visibility
🔥 +40% boost in engagement rate
📣 +60% growth in personal follower base
🎵 Multiple viral music & video content releases
📡 Expanded reach through features on MOR Manila & Net 25
🎬 Sample Work:
💡 Key Takeaway
By combining UGC-style storytelling, data-driven strategy, and paid amplification, I built a scalable content engine that consistently produces high-performing, viral-ready content within a competitive media landscape.
🧩 Skills & Keywords (SEO)
Social Media Marketing, Content Strategy, Viral Content Creation, Short-Form Video Editing, Meta Ads, Paid Social, Organic Growth, Influencer Marketing, SEO, Hashtag Strategy, Audience Growth, Engagement Optimization, Digital Marketing, Content Calendar Management, UGC Ads, Video Production
Like this project
Posted Mar 13, 2024
Boosted social media visibility by 50% and engagement by 40% through SEO, hashtag research, and influencer collaborations on MOR Manila and Net 25.
