Social Media Manager | Content Creator for Abs-Cbn 🎨
Portfolio project
About the Brand & Objective
Star Records, Inc., an ABS-CBN Entertainment Group company, leads the pack among record labels that produce music from the Philippines and distribute original Filipino music worldwide.
Social Media Growth & Viral Content Strategy for ABS-CBN Star Music (75% Engagement Growth)
📌 Overview
Worked with ABS-CBN Star Music to develop and execute a high-performance social media and content strategy focused on viral content creation, audience growth, and engagement scaling across digital platforms.
🎯 Objective
Increase audience engagement and visibility
Create viral-ready content aligned with trends
Build a scalable personal brand within ABS-CBN’s ecosystem
Maximize reach using organic + paid strategies
🧠 Strategy
I approached this as both a content creator and growth marketer, building a system—not just posting content.
Developed a content calendar system for consistent posting
Focused on short-form, high-retention video content
Leveraged trend mining + hook optimization for virality
Executed SEO + hashtag research to increase discoverability
Combined organic content + paid ads for maximum reach
Collaborated with influencers and media platforms for distribution
⚙️ Execution
As a one-man digital marketing team, I handled:
Content creation (video, graphics, music)
Video editing (CapCut Pro, Premiere Pro)
Graphic design (Canva, Photoshop)
Paid ads campaign management
Community management & audience engagement
Data analytics & performance tracking
Competitor analysis & content optimization
Influencer collaborations
Additionally, ABS-CBN amplified my content across their platforms:
8M+ subscribers
50B+ YouTube views ecosystem
📈 Results
🚀 +75% increase in audience engagement
📊 +50% increase in social media visibility
🔥 +40% boost in engagement rate
📣 +60% growth in personal follower base
🎵 Multiple viral music & video content releases
📡 Expanded reach through features on MOR Manila & Net 25
🎬 Sample Work:
💡 Key Takeaway
By combining UGC-style storytelling, data-driven strategy, and paid amplification, I built a scalable content engine that consistently produces high-performing, viral-ready content within a competitive media landscape.
🧩 Skills & Keywords (SEO)
Social Media Marketing, Content Strategy, Viral Content Creation, Short-Form Video Editing, Meta Ads, Paid Social, Organic Growth, Influencer Marketing, SEO, Hashtag Strategy, Audience Growth, Engagement Optimization, Digital Marketing, Content Calendar Management, UGC Ads, Video Production
1 like · 65 views · Mar 13, 2024
Boosted social media visibility by 50% and engagement by 40% through SEO, hashtag research, and influencer collaborations on MOR Manila and Net 25.
