Overview

We revitalised Philly's Burger with a striking new identity, engaging social media content, and innovative marketing strategies, boosting customer interaction and brand appeal.

To create a cohesive and engaging brand identity that resonates with Philly's Burger’s target audience.

Engagement: Significant increase in social media interactions and customer feedback.

Recognition: Enhanced brand visibility and customer loyalty.

"Amar and the Origin Creative team transformed our brand identity, making it more engaging and appealing. We've seen a significant increase in customer interaction since the rebranding." Mo - General Manager, Philly's Burger

Brand Identity: Defined overall branding and specific campaigns for burgers and meal deals.

The new brand identity reflects Philly's Burger's vibrant and dynamic personality, making it memorable and appealing to customers.

Launched the Win Big campaign to celebrate six months of Philly's Burgers, boosting brand loyalty and excitement.

Designed a unique and bold campaign for the TexMex Burger, emphasising its distinct flavours.

Created an engaging and modern campaign for the GoVegan Meal Deal, appealing to health-conscious customers.

Developed a family-friendly campaign, highlighting value and togetherness.

Designed seasonal campaigns around the football season, increasing engagement with sports fans.

Designed a festive campaign for the Christmas season, enhancing customer engagement with holiday-themed promotions.