Branding & Marketing - Quick-Service Restaurant

Amar Ibrahim

Brand Designer
Graphic Designer
Social Media Manager
Adobe After Effects
Adobe Illustrator
Adobe Photoshop

Overview

We revitalised Philly's Burger with a striking new identity, engaging social media content, and innovative marketing strategies, boosting customer interaction and brand appeal.

Objective:

To create a cohesive and engaging brand identity that resonates with Philly's Burger’s target audience.

Outcomes

Engagement: Significant increase in social media interactions and customer feedback.
Recognition: Enhanced brand visibility and customer loyalty.

Client Testimonial:

"Amar and the Origin Creative team transformed our brand identity, making it more engaging and appealing. We've seen a significant increase in customer interaction since the rebranding." Mo - General Manager, Philly's Burger

Scope of Work:

Brand Identity: Defined overall branding and specific campaigns for burgers and meal deals.
The new brand identity reflects Philly's Burger's vibrant and dynamic personality, making it memorable and appealing to customers.

WIN BIG Campaign:

Launched the Win Big campaign to celebrate six months of Philly's Burgers, boosting brand loyalty and excitement.

TexMex Burger:

Designed a unique and bold campaign for the TexMex Burger, emphasising its distinct flavours.

GoVegan Meal Deal:

Created an engaging and modern campaign for the GoVegan Meal Deal, appealing to health-conscious customers.

Family Combo:

Developed a family-friendly campaign, highlighting value and togetherness.

Football Special Meal Deal:

Designed seasonal campaigns around the football season, increasing engagement with sports fans.

Luv Christmas Meal Deal:

Designed a festive campaign for the Christmas season, enhancing customer engagement with holiday-themed promotions.
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