Multibrand Footwear Retail
Marcelo Muniz
To scale STZ’s mobile e-commerce results, I led a conversion-centric redesign focused on reducing cognitive load. By optimizing the filtering system and converting the checkout into a frictionless path, we eliminated critical drop-off points. This strategic execution aimed to accelerate decision-making speed and drive measurable growth
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Posted Apr 26, 2026
UX and CRO evolution for a major footwear retailer. Focused on optimizing the digital shopping journey to drive scalable conversions across multiple brands.
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