To scale STZ’s mobile e-commerce results, I led a conversion-centric redesign focused on reducing cognitive load. By optimizing the filtering system and converting the checkout into a frictionless path, we eliminated critical drop-off points. This strategic execution aimed to accelerate decision-making speed and drive measurable growth
0 likes · 7 views · Apr 26, 2026
UX and CRO evolution for a major footwear retailer. Focused on optimizing the digital shopping journey to drive scalable conversions across multiple brands.
