DTC Landing Page

The brand required a high-performance landing page to launch a new topical relief product. The primary user friction was building immediate clinical trust while maintaining a frictionless mobile purchasing experience. The goal was to transform complex herbal benefits into a clear, direct-response architectural flow that minimizes cognitive load during the selection of "Relief Plans."

I prioritized a systemic approach to ensure the design was both scalable and technically efficient.

Systemic Consistency: Developed a comprehensive style guide in Figma including a modular scale for typography and a neutral, trust-focused color palette.

CRO Architecture: Implemented a "Plan Selection" section engineered to reduce decision fatigue through clear price anchoring and visual hierarchy.

Design-to-Engine Integration: Structured the layout for rapid deployment in Framer, ensuring that all components were mapped to a global design system for future iterations.

Trust Engineering: Integrated social proof and timeline-based efficacy sections to address user skepticism and improve the conversion baseline.

The project utilized an AI-native design workflow to accelerate production. I used Gemini and ChatGPT for conversion-focused copywriting and Midjourney for generating high-end, diffused-lighting lifestyle assets. This was followed by a Figma-to-Code transition into Framer to ensure LCP optimization and a responsive, high-performance frontend.