Sale Funnel Strategy
Ada Cortes
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Posted May 6, 2025
I created a full sales funnel strategy leveraging automation for a digital product launch. I delivered a clear plan to move leads from discovery to purchase.
Sales Funnel Structure (Products, SaaS and Brands)
AIDA Guide for Clients
Stage 1: Attention
Objective: Get them to notice you.
Tactics:
Organic social media content (Instagram, LinkedIn, TikTok)
Paid ads (Facebook, Google, YouTube)
SEO blog content or YouTube videos
Podcast appearances or guest features
Giveaways, challenges, or viral campaigns
Lead Destination:
Send to a lead capture page, quiz, or opt-in form
Stage 2: Interest
Objective: Make them curious enough to stick around.
Tactics:
Welcome email sequence (3–5 emails)
Bonus delivery or confirmation email
Introduction to brand values, founder story, or pain point breakdown
Short videos, value nuggets, or tip-based emails
Key Goal:
Build know-like-trust (KLT)
Introduce the problem and tease the solution
Stage 3: Desire
Objective: Help them envision using or benefiting from the service.
Tactics:
Case studies or transformation stories
Testimonials and proof
Offer breakdown with value stack
Live webinar or interactive demo
Comparison table, before/after chart, or pricing explanation
Key Goal:
Move them from thinking "this might help" to "I want this"
Stage 4: Action
Objective: Make the next step irresistible and simple.
Tactics:
Clear, bold CTA (buy now, book call, apply)
Limited-time bonus or urgency trigger
FAQ section to address objections
Easy checkout, calendar booking, or application form
Follow-up email reminding them of the deadline
Key Goal:
Get them to take the first commitment step
Optional Post-Funnel Stage: Retention/Referral
Objective: Keep them engaged and turn them into advocates.
Tactics:
Onboarding welcome sequence
Referral request with incentive
Feedback survey or review ask
Follow-up product/service suggestions
Exclusive client-only content
