I redesigned an antiquated and SPAM heavy cold calling approach into a series of fully integrated targeted marketing campaigns. My main focus was to improve the outreach system to boost lead quantity and quality, caller performance, and response rates. The client was struggling with inconsistent messaging, outdated call scripts, and unorganized lead tracking. My role was to rebuild the structure behind the cold calling operation while integrating automation and follow-up tools to support conversion.

Discover the innovative aspects of our cold marketing system that drive efficient results and boost customer engagement.

The process began with auditing and rewriting the cold call scripts to better align with mission and vision of the company as well as buyer psychology. A streamlined tagging system in GoHighLevel (GHL) was implements to categorize lead stages, interests, and source. I then created a training workflow and resource kit for the calling team, including a live training session and SOP documentation.

To reinforce warm leads and maximize caller momentum, I launched a weekly text blast campaign targeting tagged leads based on stage and behavior. The texts were delivered as a short-form educational course (3–5 messages per week) that deepened interest, qualified leads, and funneled them back into calls or booking pages.

Discover how our innovative approach has led to impressive outcomes for clients across industries.

Improved cold call conversions by 19% within 30 days

Increased lost lead activation through SMS by 33%

Reduced caller irritation and improved handoff clarity between sales and marketing

Reduced opt outs and DNC rate by 18%

Script optimization based on conversion psychology

GHL tagging for lead segmentation and automated follow-up

Cold caller training materials + live coaching

Weekly SMS campaign designed as a "mini-course" drip

Lead-to-call pipeline mapped with tagging logic and timing