Launch Plan for real estate SaaS
Ada Cortes
Go-To-Market Strategy for Transaction Coordination SaaS
Phase 1: Brand Awareness & Funnel Entry (Weeks 1–6)
Positioning & Messaging
Define value proposition: speed, accuracy, compliance, and ease for busy agents and brokers
Develop brand voice: professional, approachable, efficiency-focused
Asset Creation
Design logo, brand kit, landing page
Create educational blog posts and social content about TC pain points and SaaS benefits
Produce explainer video (60–90 seconds)
Audience Building
Launch lead magnet (e.g., "10 Ways to Cut Closing Time in Half")
Promote via organic LinkedIn, Instagram, and Facebook groups
Run Meta ads targeting real estate professionals
Lead Capture Funnel
Opt-in landing page connected to CRM
Email nurture sequence (3 emails)
Email 1: Welcome + free resource
Email 2: Pain point storytelling + authority
Email 3: Sneak peek of upcoming SaaS launch
Phase 2: Pre-Launch Hype & Early Adoption (Week 7)
Email Campaign
Send branded teaser emails with countdown and feature reveals
Include social proof, testimonials, or demo quotes from beta users
Discount Strategy
Offer time-sensitive early adopter code (e.g., 30% off first 3 months)
Create urgency via email + social reminders
Live Demo Sessions
Host 2–3 webinars with live Q&A to demo platform
Follow-up email with replay + personalized CTA
Phase 3: Official Launch (Weeks 8 - 12)
Launch Email Blast
Announce platform is live
Include use cases, link to sign up, discount CTA
Organic & Paid Push
Launch social media ad set (retargeting + lookalike)
Share testimonials + before/after visuals
Conversion Funnel Optimization
Monitor signups, trial usage, bounce points
Begin A/B testing CTA buttons and email subject lines
Post-Launch (Ongoing)
Retention & Onboarding
Weekly onboarding emails
In-app tooltips and onboarding checklist
Customer Feedback Loop
Survey early adopters
Prioritize features based on feedback
Content Engine
Weekly blog + case study posts
Video walkthroughs + social proof campaigns
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Posted May 27, 2025
Launched an social media campaign to generate emails for a brand launch. The campaign resulted in 300 emails and 150 original phone numbers.
