The Roam Hotel was founded with a simple goal in mind: to strike the perfect balance between relaxation and fun. Frustrated by the extremes of boutique hotels, the founder sought to create a place where tranquility and enjoyment seamlessly coexist. At The Roam Hotel, their philosophy is clear - relaxation can be infused with excitement, transforming every moment into a delightful adventure.

The challenge was to combine relaxation and fun seamlessly. They needed an identity that reflects the goodness of The Roam Hotel, where guests can unwind and have playful experiences in a harmonious space.

The Roam Hotel's brand strategy revolves around a singular mission: to infuse every aspect of the guest experience with fun and enjoyment. From the carefully curated decorations adorning the hotel's interior to the thoughtfully designed rooms and inviting outdoor spaces, every detail is crafted to create a unique destination that seamlessly blends relaxation and entertainment.

We positioned the brand to be a sanctuary where guests can escape the stresses of everyday life and immerse themselves in a world of tranquility and delight. While the initial intention may be to unwind, what awaits them is an unexpected journey filled with exciting and memorable experiences.

Stepping into The Roam Hotel is like embarking on a one-way ticket to a laidback getaway. The atmosphere is infused with a sense of serenity and calmness, yet it doesn't take long for the playful spirit to come alive. It's a place where relaxation and fun coexist harmoniously, creating an environment that encourages guests to let go, indulge, and embrace the joy of the moment.

Our design for The Roam Hotel embraces minimalism to convey a sense of tranquility and serenity. We use clean lines, simplicity, and uncluttered layouts to create a calm and peaceful atmosphere.

To add a touch of fun and excitement, we incorporate big and bold typography that makes a statement. This adds a dynamic and energetic element to the brand. We also use a playful color palette with pastel tones to bring the brand to life and create a sense of joy.

To represent the unique features of The Roam Hotel, we use simple icons that capture the essence of the place. These icons guide guests and add a touch of whimsy to the design.

By combining minimalism, bold typography, and a vibrant color palette, we create a visual harmony that reflects The Roam Hotel's blend of relaxation and enjoyment. It represents a tranquil retreat where guests can unwind and have fun, promising a memorable experience for all.