Unconventional jewellery with nature’s touch

Woxys is a visionary jewelry brand that embraces sustainability through unconventional materials like wood and epoxy. They craft unique, eco-conscious pieces that blend nature's beauty with innovation. The challenge was to create a brand identity reflecting this harmonious blend and inviting others to appreciate Woxys' extraordinary jewelry.

For Woxys' brand strategy, the focus was on highlighting their unique blend of innovation and nature, using materials like wood and epoxy in their jewelry. They aimed to challenge the misconception that these materials are only for casual wear and position Woxys as a brand for special occasions.

The strategy involved showcasing their craftsmanship and elegant designs to convey that Woxys' pieces are not just accessories but exceptional works of art. The messaging aimed to evoke emotions, emphasizing nature's beauty and the uniqueness of each handcrafted piece.

The brand identity of Woxys embodies a captivating blend of earthy and refined elements, capturing the essence of its unconventional jewellery. It captivates the imagination and resonates with individuals seeking elegance and uniqueness.

LOGO DESIGN The custom wordmark features an elegant, flowing "W" that represents epoxy's fluidity. This distinctive symbol adds sophistication and aligns with Woxys' refined brand identity.

The logo mark further reinforces Woxys' identity, featuring a stylized "W" that beautifully incorporates the natural patterns of wood, adding a touch of authenticity to the design.

Woxys embraced an earthy color palette, enriching its brand identity with hues of rich greens, warm browns, and sophisticated neutrals.

The rich greens and warm browns in the earthy color palette symbolize the natural beauty of the materials used in Woxys' jewellery. The addition of neutral linen and blacks to the palette adds a refined touch, striking a perfect balance between the organic and the sophisticated.

The typography embraces unconventionality, employing a custom typeface with subtle rugged edges, evoking the imperfect yet beautiful aspects of the natural world. This choice symbolizes Woxys' dedication to sustainability and authenticity in its designs.