Loon, a captivating lifestyle brand specializing in artisanal home living goods, has been on an exciting journey of growth and expansion. With an ever-expanding range of exquisite candles, Loon recognized the importance of a brand identity that would not only complement but also highlight the founder's artistry and creative flair.

Our mission was clear: to develop a brand identity that would seamlessly integrate with the candles, allowing their beauty and craftsmanship to shine while also reflecting the unique essence of Loon. The challenge was to strike the perfect balance, ensuring that the brand identity remained a supportive backdrop, never overpowering the star of the show - the candles themselves.

As an artisanal candle brand, the main focus is on Loon Candles’ quality craftsmanship. We wanted it to show while enhancing its identity along with a touch of fun. We positioned Loon Candles to be a brand that makes you feel at home. With Loon at every corner, it gives you the comfort of being at home - homely, a safe space to be yourself and have fun. Loon is just like the friend who never fails to uplifts you, to carve out time and do the things you enjoy doing alone where no one is watching - just like you dancing to your favourite song.

Our design solution for Loon was driven by the desire to strike a perfect balance between comfort and fun. Understanding that their candles evoke a sense of coziness and relaxation, we sought to enhance these emotions. The overall direction is clean, minimalistic while still keeping it fun.

It is important for Loon Candles to create an unforgettable experience of comfort and joy so we embarked on a mission to infuse their identity with a mixture of colours, playful illustrations, and a touch of unconventional charm. The result? A brand that emanates warmth, embraces individuality, and invites you to create unforgettable moments at home.