Paxafe contextualizes supply chain insights to reduce product loss, quantifies risk, and optimizes shipping routes to extend product life and maximize revenue for the industrial leaders of America.

Athena, Paxafe's AI supply chain management feature, needed a high-converting, robust, but clear product demo for conferences, sales calls, and engaging with potential enterprises.

End-to-end product research, design, and sales-ready copy to design 3 showroom experiences with intuitive onboarding designed to close deals. Optimized designs to be React ready for quick development.

The Paxafe team needed to revamp Athena before an annual supply chain conference. I worked on the showroom product demo, which set the foundation for the new UI. Athena's demo needed to appeal to a variety of potential customers in a sea of conference booths.

Redesigned to maximize demo engagement by implementing a bold color theme, clear persona buttons, and value-prop first design.

Embedded lane selection with tabbed buttons showing risk-level at a glance.

Clicking into a lane displays a risk overview that highlights the leading causes of delays and product damage, and therefore, revenue loss. Users can ask for high and medium risk locations, allowing Athena to analyze specific transit segments and suggest corrective actions.

Studio: Numi

Role: Product Designer