Zencara | Mobile Design for MVP
Alexa Kayman
Zencara | Kayman Ventures
Background
Existing solutions often feel clinical, judgmental, or overwhelming, creating barriers for individuals seeking to overcome cannabis dependency.
Problem
Users need a compassionate, non-stigmatizing approach that provides support and motivation. Zencara needed to encourage people to take control of their consumption without judgmental language.
Solution
Developed a holistic, empathetic design system for Zencara that transforms the addiction recovery experience. Personalized tracking, motivational insights, and gentle, encouraging interactions.
Onboarding
A whimsical, encouraging, and supportive onboarding experience. Collaborated with an illustrator for capybara assets and then designed all scenes, app transitions, and interaction illustrations. Onboarding from 0 to 1 with dev-ready designs to help people take control of their consumption on day 1.
Studied top performing paywalls across consumer and clinical apps to design high-converting paywalls.
Zencara Onboarding | Kayman Ventures
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Posted Jan 10, 2025
Onboarding from 0 to 1 with dev-ready designs to help people take control of their consumption on day 1. Product design for a mobile app with illustrations.
