Reve de Fleur (RDF) is an exhibition that houses artists of different calibers and integrates the space with grand immersive floral installations in relation to the artworks. Going on to its second year, I was asked to help the team create an identity that encapsulates their vision; to reconnect our urban lives with nature and natural shapes through contemporary art.

We tested an array of ideas and landed on a hand-lettered look that stayed true to the essence of the event. The outcome is an identity that relies heavily on typography with a handful of illustrative assets to support the design—friendly and fun without taking away from the artworks themselves.