Jackalope Land is more than just a clothing brand creating wearable art—they build stories and weave fantastical tales into the fabric.

Founded by Sammy in 2017, Jackalope Land has been integrating costumes and story writing to create an elaborate world in which one can lose themselves. Going into its fifth year, Sammy has released more than 150 different intricate designs within seven major collections. All hand-made and beaded with love.

Jackalope Land needed an update on their existing brand identity, logo, a new brand guideline, as well as assets to be designed before releasing their new collection; Pearl Cove. After getting to know the founder and why she's created this fashion brand, we continued to process the information to find what's important to her and identify what it is her customers are looking for. From here I created an update for the Jackalope Land brand.

Using a more consistent use of colours, fonts, and artwork to portray what the brand speaks towards, we created a more cohesive branding identity that outlines the intricacies of the designs of their clothes while still being fun. With the many exciting styles Jackalope Land has to offer, we continued the theme into the design and writing—exaggerating the fun-loving aspect while playing with fabrics, story telling and a whole lot of glam. Ultimately resulting in an inclusive world where anything is possible.

It’s fabulous, it’s out there, it’s Jackalope Land.