FindChow - Food delivery app

Role: Lead Product Designer Project Type: Freelance Platform: iOS, Android, Web Industry: Food Delivery, E-commerce

FindChow is a food discovery and delivery platform designed to spotlight African food businesses in the UK, including restaurants, grocery stores, takeaways, and private kitchens. I led the entire end-to-end design of the platform’s ecosystem, which included three core applications:

Consumer App: For discovering, ordering, and tracking food.

Merchant App: For restaurants and food vendors to manage menus, orders, and performance.

Rider App: For delivery partners to accept, manage, and fulfil orders.

I started with extensive user research, using surveys and interviewing target users including African food lovers, restaurant owners, and gig-economy riders. I mapped out detailed personas and journey flows to identify pain points in existing delivery experiences.

One of the major challenges was ensuring consistency and flow across the three apps. I built a shared design system in Figma to unify components, styles, and iconography. I also mapped out interconnected UX journeys, e.g., how a consumer placing an order impacts merchant and rider screens in real-time.

This cohesive design approach reduced confusion, improved onboarding time across all user types, and allowed for better scalability as new features were added.

Geo-based restaurant & grocery discovery

Smart search with categories & filters

Seamless checkout with promo codes & Apple/Google wallet integration

Real-time order tracking with rider ETA

Referral system with deep linking

Menu management with variations & pricing logic

Order acceptance and timeline tracking

Performance dashboard (order fulfilment, rating, cancellations)

Earnings tracking and weekly summaries

Gamification system for engagement and rewards

Conducted interviews with independent food vendors to simplify onboarding and daily order management.

Designed an alert-based interface to notify merchants of pending and delayed orders.

Created a gamification module rewarding merchants for high performance, with metrics like order fulfilment rates and timeline compliance.

Order queue and smart assignment

Navigation

Delivery status updates (pickup, en-route, delivered)

Wallet & payout tracking

Shift scheduling.

Crafted a minimal, focused UI for riders to operate while on-the-go.

Built a modular flow to support new features like multi-stop deliveries.

Successfully launched MVP across all three apps

Reduced merchant onboarding time by 40% through intuitive flow design, and iterative design approach

Received positive feedback from test users for clarity, speed, and cultural relevance

Established a strong UX foundation to support future B2B and loyalty integrations